Chapter 17 - Anchoring Yourself To Success A flag, like countless other things in our environment, is an anchor, a sensory stimulus linked to a specific set of states. An anchor can be a word or a phrase or a touch or an object. It can be something we see, hear, taste, or smell. Anchors have great power because they can instantly access powerful states. Our world is full of anchors, some of them profound, some of them trivial. If I start to say to you, "Winston tastes good like a..." chances are you'll automatically say, "Cigarette should." Anchoring is a way to give an experience permanence. We can change our internal representations or our physiology in a moment and create new results, but those changes require conscious thought. However, with anchoring, you can create a consistent triggering mechanism that will automatically cause you to create the state you desire in any situation without your having to think about it. Anchoring is the most