What Is An Affirmation? An affirmation is a carefully and thoughtfully put together statement which is used repetitively at regular times for the intention of gearing your conscious and subconscious thoughts, feelings emotions and your attitude… into a positive state for personal effectiveness. Affirmations, the constant repeating of certain words, have the effect of forming new thought patterns and habits which can be developed on for personal growth and achieving your goals. Affirmations can indeed be life-changing.